Cognitive analytics is how organizations will apply analytics and cognitive computing technologies to assist humans in making smarter decisions in an autonomous fashion. Why is this important and what new technology is emerging to support this goal?

Data, in all forms, is rapidly expanding and is an ever more critical resource to be utilized.  Analytics enable you to engage with public and private data to tackle challenging business questions, uncover patterns and pursue breakthrough ideas using a combination of descriptive, predictive and prescriptive techniques. Cognitive computing is able to unlock the potential in all data - internal, external, structured, unstructured, voice, and visual - infused with the cognitive ability to understand, reason, and learn. It accelerates, enhances and scales human expertise. 

Berni Schiefer will review the technological advances that have enabled the confluence of cognitive computing and advanced analytics. He will describe how today's systems can be better leveraged and combined with new data sources. He will show how you can leverage a new generation of IBM Analytics tools and solutions to build your cognitive business.